About
I direct brands, campaigns and products, and I still design every day.
I lead a twelve-person creative department at SpecMedia in Dubai across design, content, media buying, video and SEO, shipping 150+ assets a month for clients across the UAE, Saudi Arabia and Egypt. Before that I built identities and campaigns for brands including La Marzocco, Baskin Robbins, Mouwasat and Rondvill. I trained as a mechatronics engineer, which is why I care about systems as much as surfaces.
Experience
May 2026 — NowExecutive Lead, Creative Operations & DeliverySpecMedia, Dubai
Aug 2025 — Jul 2026Senior Graphic DesignerEELAF, Cairo
Jun — Aug 2025Senior Graphic DesignerYBA Architects, Cairo
Sep 2024 — Jun 2025Senior Graphic DesignerReach Plus Media, Bahrain (remote)
Jan 2023 — Feb 2025UI/UX & Graphic DesignerShtine SW, Cairo
Dec 2019 — Dec 2022Graphic DesignerIndependent
What I do
- Art direction
- Brand identity
- Campaigns & social
- UI/UX design
- Video & motion
- Team leadership
Tools
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Figma, and generative tools — Gemini, Magnific, Flux.
Education & languages
B.Eng. Mechatronics & Robotics, EAEAT Cairo (2019–2024). Arabic native, English fluent.